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The Future of supply Chain Partnerships

At Wholepal, we believe building partnerships between suppliers and trade partners should be effortless. Our advanced AI  automates product information sharing, enabling seamless, instant collaboration across the supply chain.

No more manual form filling - just instant, digital connections.
Setting a new industry standard for effortless product data management and sharing.

Manual product set up is obsolete and holding your business back.

PROBLEMS WE SOLVE
Frustrated with new line forms and other listing admin?
Product data being transferred manually via spreadsheets
You team wasting their time on manual data handling
The cost of data inaccuracies due to inevitable human error

Instant Digital Connections

By streamlining key workflows, Wholepal sets a new industry standard for data handling and sharing for the supply chain, allowing teams to drive efficiencies and increase revenue as a result. Instead of form filling, allow our advanced, industry bespoke AI to connect you with trading partners instantly and accurately
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Effortless Product Information Upload 
Easily upload your product information in any format (Word, PDF, Excel). Whether your documents contain multiple products or just one, simply drag and drop them onto our platform, and let our AI handle the heavy lifting.
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Intelligent Data Matching Powered by AI
After uploading your product information, our expert AI swiftly identifies, matches, and organises all your data—taking the hard work off your hands! Just confirm the accuracy of the information, then sit back and relax, knowing your product data is accurate, safe, and ready to share.
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Intelligent Data Matching Powered by AI
After uploading your product information, our expert AI swiftly identifies, matches, and organises all your data—taking the hard work off your hands! Just confirm the accuracy of the information, then sit back and relax, knowing your product data is accurate, safe, and ready to share.
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Data Storage & Team Collaboration 
Your product data is stored securely and can be accessed anytime for updates. Think of it as your team's single source of truth, enabling seamless collaboration and a way of ensuring product data is always kept up to date.
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Instant Connections With Trade Partners
Next, effortlessly connect with trading partners by selecting the products you want to share and choosing your desired partner. You can also customise partnership details, like pricing. Your product information is sent directly to their backend systems—no forms needed!

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New Line Form Generation Feature 
 If your trade partner isn't yet on our system for click to connect, you can easily select their new line form and automatically fill in all your selected product information—saving your team an average of 2.5 hours per product!
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Operating as a distributor or retailer?
Find out more about how we can streamline your new product listings and help alleviate manual data entry and handling for your team
TRADING PARTNER
Why choose us

Why Choose Wholepal

Your team's time is precious
Save Time
Automate product data sharing with 'click to connect'.      
Upload information once, no repetition.
Save an average of 2.5 hours per product.
Help shape the new industry standard
Discover the Future
Set up with trading partners faster and more accurately.
Digitised product information that's easy to update.
Data sharing and management made simple and easy.
Increase shared data accuracy
Reduce Errors     
Ensure accuracy and consistency in every partnership. 
Minimising manual entry reduces data errors.              
Allow AI data matching to provides99% accuracy. 

Our Customers Experience

97%

REDUCTION IN TIME

99%

DATA ACCOUACY

20%

REVENUE INCREASE

Help Shape the future of
supply Chain partnerships


At Wholepal, we believe partnerships between suppliers and trade partners should be simple, with information shared digitally and instantly—no more lengthy manual form-filling. That’s why we built Wholepal: to save time and effort by replacing manual admin with AI.

Suppliers can easily upload their business info and product specs in any format (PDF, Word, Excel). Our industry-specific AI then organises and stores the data, validated for accuracy. When a new listing or partnership is initiated, the supplier simply 'clicks to connect', sending the information directly into the trading partner’s backend system.

With minimal setup required, Wholepal offers a single source of truth for team's to collaborate on, removing the need for data stored in fragments internally. By enhancing team productivity through whilst ensuring data accuracy, teams are able to increase focus on profit driving activities, boosting revenue by up to 20% as a result.

Reduce an 8 week process to minutes through AI automation
Speed up product set up through Wholepal's innovative solution
Increase accuracy of data shared with a multistep verification method
Sent
The product information has been sent to the trade partner. You will find the confirmation in your notification space.
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Client Reviews

Client Testimonials

"Wholepal brings positive change to the FMCG industry by drastically reducing the currently manual admin burden associated with new listings  - allowing suppliers to drive efficiencies and focus on gaining sales, improving their businesses as a result."
Simon Gray
Founder & Chief Energising Officer - Boost Drinks

Meet Our Team

Here at Wholepal we are passionate about evolving the supply chain through technology. Here are the faces behind our mission:
Victoria is an FMCG expert and visionary founder of Wholepal. Having spent her career in FMCG supply chain management, Victoria has experienced the issues Wholepal look to solve first hand, and is passionate about evolving the industry digitally.
Victoria Lawson
Founder / CEO
Garnett drives product innovation and leads all things technical at Wholepal. With a background in ERP software and wholesale, Garnett has a passion for solving complex technical issues within the supply chain, having spent the last 25 years honing his expertise in this field.
Garnett Gilchrest
CTO
Rachel is Wholepal's UX/UI designer, and is responsible for all user interfaces within the Wholepal platform. Rachel brings her unique eye for joyful user experience and design into B2B SaaS, having led design projects for several large technology providers in the past.
Rachel Eisner
Product Designer
Richard is our lead developer, and is responsible for the functionality of the platform. A true technology enthusiast, Richard is an experienced product and project manager, having trained, led and managed tech teams for almost a decade. He brings his experience in supply chain systems to Wholepal.
Richard
Developer
Garth leads all thing finance related at Wholepal, a well as guiding on strategy and hires. With 25 years experience in investment banking, Garth brings his M&A, fundraising and strategic advisory expertise to high growth technology companies such as Wholepal.
Garth Shepard
Head Of Finance
Graeme is our AI lead consultant, delivering the complex AI based solution Wholepal offers to the industry. Graeme is the CEO of AI agency Attercop, and brings his AI, machine learning and data analytics expertise to the team. A keen problem solver, Graeme is responsible for solving supply chain  complexities.
Graeme Cox
AI Lead
Rachel is our true 'Jill of all trades' helping with everything from operations to customer service. Her experience in sales, marketing, organisation, data analysis and customer feedback enables Rachel to play a key role in Wholepal across many areas.
Rachel Scott
Executive Coordinator
We have an exciting new hire joining soon!
New Team Member
Sales Team
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