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Supplier Set Up, Simplified

At Wholepal, we believe establishing partnerships with suppliers should be simple, with information shared digitally and instantly. Enable instant, accurate information shared directly into your back end systems and say goodbye to form filling, forever.

Retailer or distributor, enquire about our trading partner connections today.

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Our Customers Experience

97%

REDUCTION IN TIME

99%

DATA ACCURACY

20%

REVENUE INCREASE

Manual product set up is obsolete and holding your business back.

PROBLEMS WE SOLVE

Frustrated with new line forms and other listing admin?

Product data being transferred manually via spreadsheets

You team wasting their time on manual data handling

The cost of data inaccuracies due to inevitable human error

Instant Digital Connections

At Wholepal, we believe establishing partnerships with suppliers should be simple, with information shared digitally and instantly—eliminating the lengthy, repetitive process of manual form filling. By streamlining product and supplier setup, Wholepal sets a new industry standard for data handling and sharing across the supply chain. .

Effortless Instant Supplier Set Up

Our advanced, industry-specific AI connects suppliers with you instantly and accurately, removing the need for new line forms and other documentation. Wholepal enables your business to onboard new products in minutes, not weeks.

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Intelligent Data Matching Powered by AI

After uploading your product information, our expert AI swiftly identifies, matches, and organises all your data—taking the hard work off your hands! Just confirm the accuracy of the information, then sit back and relax, knowing your product data is accurate, safe, and ready to share.

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Simple, API Based Connections

Enable the instant flow of required information directly from Wholepal into your back end systems, validated for accuracy via our multi-step verification process. Cloud based, Wholepal also seamlessly integrates with other existing systems, for ultimate ease of use.

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Alleviate Manual Form Filling

Allow your team to focus on improving your business by freeing up the time spent on manual admin, driving efficiencies as well as increasing data accuracy through the reduction of human data handling.

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Support A New Industry Standard

By using our generative AI enabled solution, you’ll help shape the future of the supply chain, where instant, accurate digital connections are the norm, and manual data handling is a distant memory.

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Why choose us

Why Choose Wholepal

Your team's time is precious

Save Time

Automate product data sharing with 'click to connect'.

Upload information once, no repetition.

Save an average of 2.5 hours per product.

Help shape the new industry standard

Discover the Future

Set up with trading partners faster and more accurately.

Digitised product information that's easy to update.

Data sharing and management made simple and easy.

Increase shared data accuracy

Reduce Errors

Ensure accuracy and consistency in every partnership.

Minimising manual entry reduces data errors.

Allow AI data matching to provides99% accuracy.

Help Shape the future of
supply Chain partnerships

At Wholepal, we believe partnerships between suppliers and trade partners should be simple, with information shared digitally and instantly—no more lengthy manual form-filling. That’s why we built Wholepal: to save time and effort by replacing manual admin with AI.

Suppliers can easily upload their business info and product specs in any format (PDF, Word, Excel). Our industry-specific AI then organises and stores the data, validated for accuracy. When a new listing or partnership is initiated, the supplier simply 'clicks to connect', sending the information directly into the trading partner’s backend system.

With minimal setup required, Wholepal offers a single source of truth for team's to collaborate on, removing the need for data stored in fragments internally. By enhancing team productivity through whilst ensuring data accuracy, teams are able to increase focus on profit driving activities, boosting revenue by up to 20% as a result.

Reduce an 8 week process to minutes through AI automation

Speed up product set up through Wholepal's innovative solution

Increase accuracy of data shared with a multistep verification method

Sent

The product information has been sent to the trade partner. You will find the confirmation in your notification space.

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Client Reviews

Client Testimonials

"Wholepal brings positive change to the FMCG industry by drastically reducing the currently manual admin burden associated with new listings - allowing suppliers to drive efficiencies and focus on gaining sales, improving their businesses as a result."

Simon Gray

Founder & Chief Energising Officer - Boost Drinks

Meet Our Team

Here at Wholepal we are passionate about evolving the supply chain through technology. Here are the faces behind our mission:

Victoria is an FMCG expert and visionary founder of Wholepal. Having spent her career in FMCG supply chain management, Victoria has experienced the issues Wholepal look to solve first hand, and is passionate about evolving the industry digitally.

Victoria Lawson

Founder / CEO

Garnett drives product innovation and leads all things technical at Wholepal. With a background in ERP software and wholesale, Garnett has a passion for solving complex technical issues within the supply chain, having spent the last 25 years honing his expertise in this field.

Garnett Gilchrest

CTO

Rachel is Wholepal's UX/UI designer, and is responsible for all user interfaces within the Wholepal platform. Rachel brings her unique eye for joyful user experience and design into B2B SaaS, having led design projects for several large technology providers in the past.

Rachel Eisner

Product Designer

Richard is our lead developer, and is responsible for the functionality of the platform. A true technology enthusiast, Richard is an experienced product and project manager, having trained, led and managed tech teams for almost a decade. He brings his experience in supply chain systems to Wholepal.

Richard

Developer

Garth leads all thing finance related at Wholepal, a well as guiding on strategy and hires. With 25 years experience in investment banking, Garth brings his M&A, fundraising and strategic advisory expertise to high growth technology companies such as Wholepal.

Garth Shepard

Head Of Finance

Graeme is our AI lead consultant, delivering the complex AI based solution Wholepal offers to the industry. Graeme is the CEO of AI agency Attercop, and brings his AI, machine learning and data analytics expertise to the team. A keen problem solver, Graeme is responsible for solving supply chain complexities.

Graeme Cox

AI Lead

Rachel is our true 'Jill of all trades' helping with everything from operations to customer service. Her experience in sales, marketing, organisation, data analysis and customer feedback enables Rachel to play a key role in Wholepal across many areas.

Rachel Scott

Executive Coordinator

We have an exciting new hire joining soon!

New Team Member

Sales Team

We are always ready to help!

Let us know what you need, please use this form for general enquiries.

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Supplier Set Up, Simplified